Blokes buy into cosmetic procedures as part of regular grooming routine

Blokes buy into cosmetic procedures as part of regular grooming routine

Women have long been told, that a stitch in time saves nine, when it comes to facial aging. Men, it appears, are catching up. The latest survey1 by the Cosmetic Physicians College of Australasia (CPCA), indicated that 79 per cent of Aussie blokes, who have undertaken some form of non-surgical cosmetic intervention, consider it a part of their normal grooming routine. This is a 20 per cent rise from 2014.

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